Privacy Policy

Last Updated: 15 February 2025

Sukjai ("we", "us", "our") is committed to handling the personal information of our participants, enquirers, and website visitors with care and transparency. This policy explains what data we collect, why we collect it, how we use it, and what rights you have. It applies to all personal data we process in connection with our website at sukjai.sbs and our educational programmes.

1. Data Controller

The data controller for your personal data is Sukjai, located at 78 Wireless Road, Lumphini, Bangkok 10330, Thailand. For data-related questions, contact us at [email protected].

2. What Data We Collect

We may collect the following categories of personal data:

• Contact information: your name, email address, and phone number when you submit our enquiry form or register for a programme
• Programme information: your course enrolment history, session attendance, and any written deliverables you share with us as part of a programme
• Communication records: emails, messages, and notes from consultations or mentoring calls
• Payment information: records of fee payments (we do not store card details — payments are handled through secure third-party processors)
• Website usage data: IP address, browser type, pages visited, and time spent on pages, collected via cookies and analytics tools

3. How We Collect Data

We collect personal data through the following channels:

• Contact and enquiry forms on our website
• Programme registration and enrolment processes
• Email and telephone communications
• Cookies and website analytics (see Section 8)
• Feedback forms following programme completion

4. Legal Basis for Processing

We process personal data on the following legal bases under Thailand's Personal Data Protection Act B.E. 2562 (PDPA):

• Contract performance: when you enrol in a programme, we need your data to deliver the service
• Legitimate interests: responding to enquiries, improving our programmes, and maintaining business records
• Consent: for marketing communications and non-essential cookies — you may withdraw consent at any time
• Legal obligation: where we are required to retain data by Thai law

5. How We Use Your Data

• To respond to your enquiries and provide information about our programmes
• To manage your enrolment and deliver course content
• To schedule and conduct mentoring or advisory sessions
• To process fee payments
• To send programme updates, materials, and relevant information
• To improve our courses based on participant feedback
• To comply with legal and regulatory obligations

We do not sell personal data to third parties. We do not use personal data for automated decision-making or profiling.

6. Data Sharing

We may share your data with:

• Payment processors: for secure handling of course fees
• Email service providers: for programme communication and materials distribution
• Analytics providers: for anonymous website usage analysis (Google Analytics)
• Regulatory authorities: where required by Thai law

All third-party service providers are required to handle your data in accordance with applicable data protection laws and are not permitted to use it for their own purposes.

7. Data Retention

We retain personal data for the following periods:

• Enquiry records: 12 months from the date of last contact if no enrolment follows
• Programme records: 5 years from programme completion for administrative and legal purposes
• Payment records: 7 years, as required by Thai accounting regulations
• Marketing consent records: until consent is withdrawn

8. Cookies

Our website uses cookies to improve your experience and understand how the site is used. Essential cookies are required for the site to function. Optional analytics and preference cookies are used only with your consent. You can manage your cookie preferences at any time via our Cookie Policy page.

9. Data Security

We take reasonable steps to protect your personal data against unauthorised access, loss, or misuse. These include:

• Encrypted transmission of data via HTTPS
• Access controls limiting data access to authorised staff
• Secure storage of programme records and communications
• Prompt review and notification in the event of a data breach, as required by the PDPA

10. Your Rights Under the PDPA

Under Thailand's Personal Data Protection Act, you have the following rights:

• Right to access: you may request a copy of the personal data we hold about you
• Right to rectification: you may request correction of inaccurate data
• Right to erasure: you may request deletion of your data, subject to legal retention requirements
• Right to data portability: you may request your data in a structured, machine-readable format
• Right to object: you may object to processing based on legitimate interests
• Right to withdraw consent: where processing is based on consent, you may withdraw it at any time without affecting prior processing
• Right to lodge a complaint: with the Personal Data Protection Committee of Thailand

To exercise any of these rights, contact us at [email protected]. We will respond within 30 days.

11. Third-Party Links

Our website may contain links to external sites. We are not responsible for the privacy practices of those sites and recommend reviewing their policies separately.

12. Children's Privacy

Our programmes are designed for adults aged 40 and above. We do not knowingly collect personal data from individuals under the age of 18. If we become aware that data has been submitted by a minor, we will delete it promptly.

13. Changes to This Policy

We may update this policy periodically. Where changes are material, we will notify enrolled participants by email. The "Last Updated" date at the top of this page reflects the most recent revision. Continued use of our website or services following notification constitutes acceptance of the updated policy.

14. Contact Us

For any questions about this policy or your personal data, please contact us:

• Email: [email protected]
• Post: Sukjai, 78 Wireless Road, Lumphini, Bangkok 10330, Thailand